Media...

We all know that media is a huge part of our lives, as we live in a world which has completely evolved from simpler forms of life into a technology orientated world.

Media can be anything from the Internet, newspapers, television whether advertisements or news... Media is everywhere in our day to day lives. Media has all sorts of different advertisements showing products and of course there are laws, but really does the media abide by these all the time? I don't think so, a bit of small print on the bottom of a cosmetic advert saying "this model is wearing false eyelashes" is really beside the point, who is going to notice the small print unless they are quite observant. Consumers want to know what the product actually does realistically instead of using different enhancements to make it seem better than it actually is. The most common 'false' advertisements have to be the food industry, who goes into McDonald's and their burger is made up to top standard when the lettuce separated equally, the beef half as tender etc - absolutely no one. No food looks as good as it does on TV ( basically gastroporn) M&S commonly uses gastroporn - the glossy imagery of their foods the slogans "succulent" etc, but really is it succulent, most of the time, no. Moving on from food, well slightly, the idea of skinniness and dieting has just popped in my head. All we seem to see on clothing adverts are ridiculously skinny size zero models or the odd dieting advert maybe promoting dieting pills or any diets in that case. All the media seem to do is endorse the 'perfect' body image of skinny, healthy etc, but to people who are labelled obese this puts huge amounts of pressure on themselves to be like these surreal models, who to be honest have probably been photo shopped knowing media today. Some people who are actually skinny, may look at these models and think "I would love to be like them, skinny, perfect" when in actual fact the person saying it is skinny and not overweight, this causes them to perhaps develop eating disorders.

The media has a strong grip on people these days, persuasive, imaginative and also powerful, by seeing a quick glance at an advert or anything like that sort we can be put into a different mind set and opinion...